Marchese Emilio Pucci grew up in Palazzo Pucci on Via dei Pucci and after the war attended the University of Seattle. In 1947 a fashion photographer for Harper's Bazaar, Toni Frisell, took a photograph of the handsome aristocrat as he was skiing on the slopes of St. Moritz, and when the editors of the magazine printed that he had designed the sleek skiwear he was wearing himself, inquiries from interested stores poured in. Inspired by the bright flags used during the Palio in nearby Siena, Pucci designed unmistakable prints using combinations of bright and pastel colors and geometric shapes on silk jersey, a fashioned them into dresses that flattered the female figure. The dresses were light and versatile, and the international nomads who started jet-setting in the early sixties found that they could pack a lot of outfits by Pucci in just one suitcase.
Pretty soon Pucci prints appeared everywhere, on shoes, purses, luggage, billfolds, bathing suits, nightgowns, and bras and bikini underpants. Pucci even produced perfumed stationery. When Braniff invited him to design uniforms for their flight attendants he invented an original approach that included a plastic helmet to preserve the women's hairdos, and bookings on Braniff shot up. The Apollo 15 crew carried a Pucci-designed flag to the moon. And he designed the Apollo 15 patch. Pucci was the only fashion designer to claim his fashions were worn in outer space.
In the seventies Pucci was elected to the Italian parliament, and he also began labeling and selling the wine produced on his estate in Chianti, owned by the Pucci family since the 13th century.
Pucci's first Scarf for Braniff Hostesses sported the Girard designed "BI" logo
Same scarf in alternate colour pattern
Same scarf in blue, purple and pink
Braniff Pages collection
Two Pucci I Braniff Hostesses admire the "Texas Ranger" statue
at Dallas Love Field in 1965.
This bronze statue was installed in Love Field's lobby in 1960,
and remains in the lobby today (in 2004).
Emilio Pucci's entire design vision for Braniff 1965.
I'm not sure the "fur coat" was ever used.
Pucci's entire "airstrip." From the "space helmet" bubble hat to the in-flight "Coulettes" (There were four different changes during flight...eight colours)
Pucci also designed uniforms for ramp crew. As you can guess, the "white" jumpsuits only lasted a month because of the dirt, oil and grease involved in servicing aircraft. Most Braniff ramp workers went back to the Navy Blue jumpsuits they had used before 1965.
The Ground equipment was painted by Girard to match the aircraft colors.
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